2020 has been a very challenging year for a lot of marketers and even so for digital marketers as we try to find creative ways to spend the influx of marketing budget that was shifted from traditional media to digital media, We are going to go over seven digital trends that I believe as marketers we need to look out for in 2021.
Search Engine Optimization:-
One of the first and easiest ways to ensure that you get traffic from Google is by ensuring that as a business, you update your local business listings on google now face it. More than likely if someone is searching within the area for let’s say a hardware store near me or a car mart near me more than likely that person is in the market for the product.
So it is critical that for local listings you ensure that your information is up to date. So We would definitely recommend that your local SEO takes precedence to ensure that you go on google business and update your google business profile with the latest information for your business. So that maybe opening hours may also be reviews that you need to respond to. To ensure that information is always updated.
The second item on our list is actually ad blockers. So what exactly are we talking about now remember that digital marketing trends in 2021 are not all about positives sometimes it’s about overcoming obstacles.
So one of the critical things that we need to pay attention to as digital marketers are actually adblockers and how adblockers may prevent your ads from showing up in various places on the internet with 27 of whom internet users are expected to use ad blockers in 2021. Many marketers may have their primary stream of traffic automatically cut off at the source, so the very first thing that I would recommend that you check is to see.
How adblockers may affect your business?
So review your analytics data to see how and where traffic is actually falling
off from your website depending on your target audience and where you post your ads the damage may be negligible.
The next item in our list which is number three is actually interactive content. Technically this trend has been around for a while but it’s just been recognized as a best practice interactive content doesn’t just promote more engagement. it also improves the user enjoyment content like quizzes, open-ended questions, surveys, contests, Giveaways, Polls, Calculator, widgets, etc. can do wonders for a brand and this helps your standing in algorithm-based searches and feeds most importantly people want to engage.
So interactive content almost always improves the user experience.
We are now at number four which is customer segmentation and this is extremely important because it allows you as the advertiser to send targeted messages to your customer base. The idea is simple instead of a smaller number of large marketing campaigns targeting a general audience it is better to send a large number of small campaigns targeting different segments and specific audience groups.
How does this work for Customer Segmentation?
This means grouping your target audience by certain traits or behaviors such as demographics shopping habits which allows you to be more accurate to these audiences.
For example, you may have two separate email lists one that targets big spenders and one that targets small spenders, you can actually send two different newsletters to these users with different products customer segmentation is extremely important and it works wonders once done correctly it allows you to see which user audience is engaging and why.
Purchase on Social Media:-
Social media is going to become one of the preferred channels for purchasing and not just discovery or awareness within certain regions, you may find that this option is yet to be available but as marketers, you are required to be ready for when this feature is enabled within your region.
You will be able to access the same social media platforms like Facebook are making it easier for commerce to go from discovery to purchase without having to leave the platform creating a simple and seamless path to purchase with social media commerce continuing to grow into 2021.
Retail brands will have to adapt to these platforms with new rules, similar to that of amazon you may be in a region where social media purchase isn’t available. As yet however you may have a client who is in another region that allows them to make purchases on let’s say Facebook or Instagram.
How do you approach such a customer what type of strategies do you use to ensure that you are able to have a seamless conversion?
So as marketers it is critical that we stay in the know when it comes to these trends even if they are not currently available within the region that you are located because sometimes you may have clients outside of your region.
who may want to take advantage of this product and service that a particular platform is offering.
So it’s important that you understand how they work and how is it that you can form your strategies around targeting.
Oldies But Goodies:-
Oldies but goodie, not all of the marketing ideas that you will have in 2021 would have been 2021. some of the strategies that you would have used in 2020 or maybe even 2019 can still work in 2021. So it is vital that you go ahead and check if you still haven’t implemented the marketing trends from 2020 or even 2019. It is urgent that you attack these with high priority in 2021.
Quality Content Creation:-
What is quality content creation?
It is simple content that allows you as a marketer to achieve your goal whatever your goal may be this may include brand awareness ranking higher on search engines. it may include generating leads getting social media shares a piece of content that achieves any or even all of the listed marketing objectives would consider being quality content.
How can you get good content?
It is simple to ensure that you perform research on your chosen topic choose your own unique perspective apply your own data or even experience within the market and ensure you use different content forms you can complement content writing with other media such as videos, infographic, memes, screenshots and so on.
Online Marketing Services will aid you with world-class digital marketing services that can promote your business. Our digital marketing services include social media marketing, search engine optimization, online paid campaigns such as PPC, social media campaigns such as Facebook or LinkedIn ads, and more. Our SEO services will give you more customer acquisition at competitive rates.