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73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

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22 Guild Street, NW8 2UP,
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Contact Person: Thorsten S Kohl
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7 Most Effective Facebook Marketing Strategies.

Social Media Marketing

To get started with your Marketing Campaign, the first thing you need to do is set up a Facebook Business Page(if not created yet). Once you have your business page set up, you need to start marketing it by creating Ad Campaigns from Ads Manager or Business Manager. Business Manager or Ads Manager is an All-in-One tool for running and managing all your Facebook Marketing Campaigns. Here are the 7 most effective steps to follow for creating a Successful Marketing campaign: 

Step 1: Set Your Marketing Goals and Objectives

The first thing any marketer should do before creating ads is to choose what they really want from the campaign. Based on their need and requirements, Facebook offers 11 marketing objectives that align with business goals:

  • Brand Awareness: Introducing and making your products and services familiar and recognized to your target audience.
  • Reach: Make your ad reach out to as many people in your target audience as possible.
  • Traffic: Get more traffic to a certain website, application, or Facebook Messenger chat.
  • Engagement: Reach a large audience to boost post interactions or page likes, boost event attendance, or convince people to take part in a promotional offer.
  • App Installation: Interact with people to download your app.
  • Video Views: Increase the number of views on your videos.
  • Lead Generation: Increase the number of potential customers in your sales funnel.
  • Message: Invite customers to reach out to your company using Facebook Messenger.
  • Conversions: Push visitors to perform an activity on your website (such as joining your mailing list or purchasing a good or service), through your app, or over Facebook Messenger.
  • Catalog Sales: Link your Facebook promotion to your product catalog to display advertisements for the things people are most likely to want to purchase.
  • Store Traffic: Encourage locals to visit shops in person.

Select a campaign objective depending on your goals for the advertisement, this will give you the best results of your marketing efforts.

Step 2: Know your Facebook Audience

Knowing your target audience is an important part of a successful campaign that helps you increase engagement and sales. By Using Facebook Page Insight or any other analytics tool you can easily study your Facebook demographic and know who is using the platform and how. Understanding your audience will help you choose the right marketing strategies to employ and distribute the right types of content that will attract the most attention and have the greatest impact on your followers.

Step 3: Post a variety of mixed content to your Facebook Feed

As described above, Facebook gives you the option to create a variety of posts by adding different types of media. Publishing a mix of engaging and exciting content makes your feed unpredictable and most interesting to follow. Facebook provides you with the option to add different pieces of media to your posts, Such as:

  • Add WhatsApp or Facebook Messenger to allow your audience to directly message you. 
  • Tag products in your post to let your viewers make a purchase directly from the post. 
  • Add fundraisers or other events to support organizations. 
  • Create engaging and amusing content by adding GIFs.

Step 4: Publish your post when your audience is most active.

After creating your content, it’s time for detailed targeting and scheduling the post to be published at the correct time. Publishing your content at the wrong time will go unnoticed by your followers which will be a waste of effort. To achieve the best result and maximum attention from your audience, research your target audience’s activity and the time when they are most active using Facebook Insights and Analytics to better understand your audience and when they are most likely to engage with your content. 

Step 5: Schedule your Content in Batches.

Any social media strategy must include the creation of content and moderation. It is important to schedule and distribute your content in batches, if you publish everything in real-time, you’ll be forced to follow your Facebook marketing plan consistently and won’t have sufficient time for anything else but using Facebook’s Page Controls gives you the feature to schedule all your content directly from your own page and make it simpler for you to identify any gaps in your posting. 

Step 6: Continuously communicate with your audience

As a Brand, one should always keep in mind what social media network is built for. Social Media Channels are designed as networks for people to communicate, discuss, and publish content which means ignoring Discussion and interaction with your audience is not an option. Whether it’s with a new audience or your own clients, Facebook is an excellent place for engaging in industry discussions or conversations. For successful Social Media Marketing, actively communicate with your audience and let them react to your post to vote on something, ask questions, and share thoughts, this will give you the best possibilities of building community to strengthen relationships with customers and drive engagement through Facebook. 

Step 7: Set up your Facebook advertising plan

It’s not easy to avoid paying for brand exposure. Whether it’s the first time you are starting on Facebook or an active one, there is always a need to pay to engage with over half of your followers. For creating successful Facebook Advertising, here is the 3 main strategy one should keep in mind to expand reach, boost sales, and increase brand recognition:

    1. Create accurate advertising placements: For any Facebook advertising strategy, Cost Effectiveness and Relevance are the two things that should always be the primary focus. Targeting a broad audience at first is best to see what works best for building awareness but to stay within allocated monthly budgets, creating relevant ads based on user behavior and interests as well as audiences that are similar to your website’s visitors is the key to prevent overexposure, a poor relevance score, and pointless clicks.
    2. Create your original content: As described earlier the different types of ad content on Facebook, now it’s time to decide which articles you believe are worthy of promoting in front of a bigger audience. The best elements of your advertising copy should include:
      • Identity: Your Ads should display logo and business color correctly and the content should precisely reflect your brand and display your goods or services.
      • Rewards: Include rewards like deal, promotion, offer code, whitepaper, or industry guide for viewers who visit your ads.
      • Manner of Expression: Your content should maintain your Facebook page’s and business’s overall tone constant.
      • Action: The action that your content promotes must be related to your Facebook objectives and it’s more beneficial to utilize a direct Call to Action.
        Utilize videos, branding illustrations, or product images to draw viewers inside your advertisement and grab their attention. Make sure your advertisement’s copy promotes it and encourages the reader to act.
    3. Maintain the newness of your Facebook ad content: Replaying the same ads endlessly will be very annoying and reduce the interest of viewers, so make sure to refresh and reuse your ad material every week or two to avoid your content becoming outdated with viewers. Make a spreadsheet to track your most important KPIs. Each measure will provide you with distinct insights into what you want to achieve with your ad:
        • Click-through rate: In case traffic is essential, monitor CTR and identify where you can improve.
        • Impression: Examine your image or text to determine what might generate more impressions.
        • Cost to acquire: Track the cost to acquire and create weekly or monthly targets if your goal is to minimize spend and budget more effectively.

       

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