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CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

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How to Do Keyword Research for Your Website or Blog?

search engine optimization, seo, Uncategorized

For the majority of search engines, keywords aren’t static and therefore not all relevant to every piece of content you create. Some sources even recommend keyword usage of 5% of your content to keep search engines aware of the content you create.

What is Keyword Research?

Keywords are an important part of search engine optimization. It helps you build a page and drive traffic. In other words, keywords enable you to direct traffic to your website. They enable your website to rank for certain search terms and formats. Keywords are generally linked to the website itself, such as key phrases of a blog post, and thus they attract traffic to that site.

How to Set Up Your SEO Strategy

Once you set up a search engine, your website should begin attracting visitors. The goal is to encourage visitors to find exactly what they’re looking for while engaging them to use your website and help build your brand. This involves identifying exactly what you want your audience to do and how you want them to do it.

How to Plan Your Content

The best way to ensure that you are writing content for your ideal audience is to find ways to determine what your ideal audience needs. A proper research process, with the right tools, is what’s needed to produce engaging content.

How to Choose Keywords for Your Website?

Before choosing keywords and expecting your content to rank for them, you must curate keywords for three things: 

Relevance:- 

While we now define the most important term in a search query, it is not enough to just put the keyword in. 

After all, that is what Google wants and it is typically the most important term in the query. We must make sure that the keyword that we are interested in also will be found at the top of a website’s SERPs. In this case, it means that we need to put some research in for the main terms. You can be sure that Google will return relevant content if the keyword you are looking for is the most commonly used term.

Authority:- 

Keyword Authority Rankings are important because you want to appear Google search for your targeted keywords in the first three pages. Keep in mind that these rankings are not a guarantee you will rank on page 1 but they do improve your chances.

Volume:- 

Keywords are phrases that search engines rank higher for. Keywords in these areas will generally have a high volume. For example, “buy golf clubs,” “apple iOS,” “brussels sprouts,” and “octopus” tend to be the most popular. We can begin to examine Google search volumes in a specific area by doing keyword research. To do this, we will need to click on the “searches” tab in Google. We will be presented with a search volume graph for the keyword and the ranking position for each.

Use Keyword Research Tools

One of the most effective ways to ensure relevant keywords are chosen is to undertake keyword research. Many tools are free to use, like Google Keyword Planner, Searchengineforest, Crazy Egg, Advanced Keyword Tool, Clickability and many others. You can also use the free tools that Google offers to select an appropriate keyword for your content, like SERPS, Keyword Planner, and Keyword Planner & Optimizer.

Each tool provides different tools for keyword research but they all share the goal of giving you a keyword and helping you identify the type of content you want to create. With this information, you can use Google Ads or other paid metrics, WordStream, and CrazyTab.

Use LSI Keywords

Why use Latent Semantic Indexing(LSI)?

There are many reasons that you can use Latent Semantic Indexing. While it is probably not a huge topic here, it is important to know that if you have a few hundred words or a few hundred thousand words on your blog, then this technique can add a great deal of value to your blog.

The main reason that you will want to use this technique is to provide a more targeted or focused blog to your readers. If you were to have a blog that covered everything about every product then your readers would probably end up giving up on your blog, and then they would go to your competition.

Use Autosuggest Keywords/ Google Autocomplete

Google Autocomplete is Google’s technology to help you make your searches more meaningful. All you have to do is type a topic or word and autocomplete will generate related searches.

For example, say you type in a word such as “anniversary” and autocomplete comes back with suggestions for ideas such as gift ideas, attending a dinner, or buying chocolates. Or you can type “funeral” in Google’s autocomplete engine and get results such as “funeral”-themed games, funeral planning, funeral ticket ideas, or advice on when you should hire a funeral director. You can also get relevant websites.

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