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CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

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How to research keyword for small business 2023

search engine optimization, Social Media Marketing

Researching keywords for a small business is an important step in developing a strong online presence. Here are some steps you can follow to research keywords for your small business:

  1. Identify your target audience: Determine the people who are most likely to use your products or services. Think about their interests, demographics, and search behaviors.
  2. Brainstorm keywords: Create a list of keywords that are relevant to your business. Start with broad terms and then refine them based on your target audience’s search behaviors.
  3. Use keyword research tools: There are several keyword research tools available online, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. Use these tools to analyze the search volume, competition, and relevance of your keywords.
  4. Analyze competitors’ keywords: Research the keywords that your competitors are using in their online content. This will give you an idea of what keywords are working for them.
  5. Prioritize your keywords: Once you have a list of potential keywords, prioritize them based on relevance, search volume, and competition. Focus on the keywords that have high search volume and low competition.
  6. Monitor your keyword performance: Keep track of your keyword rankings and adjust your strategy accordingly. Analyze which keywords are driving traffic to your website and which ones are not performing well.

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