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The Best SEO Tools In the Free and Paid Category That Can Optimize Your Website Ranking


We all are aware of the term Digital marketing which is nothing but an action carried out using any electronic media towards the promotion of goods and services. It primarily focuses on internet based-activity mainly to sell goods and providing services.

You’ve probably heard many times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it involves, you may still not have a solid grasp on this complex and multifaceted creature.

SEO is  the most  important thing for any business because it provides management  with the visibility they need to attract customers during this digital era. According to a report Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make any type of purchase, so brands that do not have a strong online presence will find themselves falling backside the competition.A strong SEO service  will allow brands to position their website and their content highly on the SERPs for relevant keywords so that they can attract the mind of prospective customers and bring them into their sales funnel.


Following are some tools which provides the best optimization service to your Business:

1.Google Analytics: It is a powerful and completely free website analytics tool. Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.It provides data about a website like a location from where traffic is coming, the number of audiences, the number of site visits, etc.With detailed information about Google Analytics, digital marketer can make strategies about to do and what not. Google Analytics should be used by every digital marketer.

2.Google Search Console: It is free SEO tools where When you set up an account here you will get the notification whenever you Google will find any error on your website. Google Search Engine is a tool that helps webmasters ,website owners, website marketers, and SEO professionals to analyze performance in the google search index.It gives the details about traffic searched by users, updated in technical status, crawl data and additional educational resources.

3.Semrush: is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for.It provides detailed information about keywords that drives traffic trends in the past 12 months. This also gives their position in SERPs and URLs.SEMrush is that tool which is  trusted by internet marketers all over the world. It has a huge database of over 46 million domains and 120 million keywords. It tracks so many things, such as the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), ADwors copies and their copies, CPC ads, competitor analysis and so much more. It helps with your content marketing, and that is the most important thing it does.

4.Ubersuggest: It is a keyword search which tool extracts a keyword from keyword planner for keywords ideas of keywords that you provided. It provides detailed information about Keyword volume, keyword difficulties, and CPC.It gives users an excellent facility of filtering out keywords that you’re not interested in from search results.With new updation by entering domain you can get the domain metrics.

5.Ahrefs:Understanding and effectively using the backlinks of websites is quite critical for SEOs,so Ahrefs helps you to do check backlinks properly.What A Href does is that it analyze your website and check for the backlinks that are they coming from legitimate sites or they are spammy links since you your website will be penalized by Google it’s going to be difficult to obtain high rankings until you remove or disavow those backlinks.It also analyzes where your competitors are creating backlinks .It is invaluable information that Ahrefs is providing to build strategy for creating back-links. 

Onlinemarketing Services is the complete digital marketing agency located in Mississauga, Ontario. Since the beginning, we’ve become one of the best providers of Digital Marketing & SEO services in Canada. We have a team of marketing experts in a number of digitally focused areas such as SEO, PPC advertising, Pay Per Click Consulting Services Canada and Social Media,Affordable SMO Service in Canada.


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