When we Belong to the field of Digital Marketing, we know that we have many such methods with which we can bring traffic to our website. Here we are going to talk about two forms today, the first of which is Search Engine Optimization (SEO) and the second is Pay-Per-Click (PPC) Marketing, apart from this also Social Media, Referrals, and Banner Ads. Traffic is a good way to generate.
When website owners think about who is better between SEO vs PPC, we have to decide a clear definition. I am going to talk about this in this post.
Search Engine Optimization Expert believes that SEO is best for Websites, on the other hand, PPC Experts believe that Paid Marketing Websites is best for Le Traffic. This has become a matter of Experts, but after all, whose truth is there in both of these things.
Search Engine Optimization (SEO)
SEO, which we also call Search Engine Optimization, is the main motivation for getting your website organic traffic, SEO is a process with which you can get your website ranked in Search Engine. Now there are many factors here, keeping in mind that Google or any search engine gives you Ranking. On-Page SEO, Off-Page SEO, Technical SEO are its parts.
Keyword Difficulty matter a lot in this process of SEO. The lower the difficulty of Keyword, the sooner your post will rank on Google’s pages. SEO is a process through which you can stay in one position for years if your competitor does not have the knowledge of SEO.
SEO is a Time Taken Process, as I did earlier where there are many factors Involve in it, due to which it can take months to process and you can see its results. It is a free method, for this, you do not have to pay any money to Search Engine or PPC Networks.
PPC (Pay-Per-Click) Marketing
PPC Marketing or Paid Marketing or say Pay-Per-Click Marketing is all the same, it comes within SEM (Search Engine Marketing). Through PPC marketing, you can take Instant Traffic for your website. For this, you only need to do a Campaign Set Up. PPC Marketing is a Paid Method which means you will have to pay for it.
We need a proper strategy and techniques for PPC Marketing. In this, we do bidding for the keywords on which we want to show our ads and whenever someone clicks on those ads, then we have to pay money, so its name might have been called Pay-Per-Click Marketing. Here if you want top rank, you can increase your bidding and get top rank. This is an instant way, which means you do not have to wait for ranking for months. But it is not free of cost like SEO.
SEO vs PPC
Where SEO is a Long and Time Taken Process but from here you will always have traffic. On the other hand, PPC is a Shot and Less Time Taken Process, where you can take traffic only for the short term.
In SEO, you have to pay a lot of attention to your strategy and techniques and also have to make changes in it from time to time. SEO is absolutely free of cost process. On the other hand, in PPC also you have to work on Strategy and Techniques and then after that also you have to do Time to Time Changes. PPC is not a Free Of Cost Method at all. Here you have to pay for Per Click.
SEO vs PPC: Which is better?
Now we talk about who is better? Nobody will win in this battle because both SEO and PPC have a different place in Digital Marketing. The time to use these two is also different. If your website is about business or any services, then you will need more PPC Marketing rather than SEO. The same rule applies to websites that do affiliate marketing. It is all such websites that it would be stupid to leave only and solely on SEO.
If you want, you can use both SEO and PPC together By using both of these together, the organic growth of your website will also be good, and Paid Traffic will also come to your website.
I hope you have liked this post written by me and “SEO vs PPC” and have also understood. If you have any questions related to this topic, please tell us by commenting and we will definitely answer.
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